Gessi is innovation ; Gessi is design ; Gessi is technology applied on the domestic environment ; all these things in a visible and recognizable product, which is a clear expression of the "made in Italy" ; in an international and globalized market, the furnishing sector and the design used must show our specificities and we must direct our attention on our strategic creativity, capacity to innovate as that the quality can be reproduced.  The continous research, the inspication, and the development of new ideas will allow us to demolish cliches to build an absolute identity.